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Your organization has a clear understanding of your overarching goals and objectives, but you don’t yet have a tactical plan to make these come to life online. This handout provides case studies, checklists, frameworks and key definitions so you can think tactically about your social media presence, as well as a list of free tools and resources that you can use to identify, cultivate and engage with new and existing audiences.

A template for audience persona cards to be used in audience persona mapping exercises.

Sample conversion funnels and questions to ask yourself and your team as you develop content to serve your target audiences.

How do social impact media strategists work with clients and impact initiatives? This episode, recorded live at Opportunity Collaboration, moves from concept to application. Two social entrepreneur participants of Boehm Media fellow office hours and happy hour meet with Fellows and media strategists for specific support on challenges and opportunities they are facing in their media strategies.

All media have an author—and an agenda. It’s important to know how to analyze and critique any type of media, from social media posts and online articles to books, TV shows, advertisements, works of art, and beyond. Use this sheet from Common Sense Media to help you think critically about how media are made and consumed.

Having clear goals doesn’t come easy, especially working within ecosystems of change and complex social issues that involve a variety of stakeholders, beneficiaries, target audiences etc. What far too many organizations skip is the process of aligning their goals to a communications plan. Here are questions to help you develop a communications strategy and increase your impact.

This worksheet is a tool to use when preparing core messages for an organization, for an issue, or even in preparation before developing an op-ed or presentation. It is helpful to think through the points that matter, and that will be memorable.

What is a message and how do you create one?

In a world of too much communication, how are you going to stand out? How will you get funding? How will you deliver a great soundbite? How will you convince a partner, who has heard dozens of pitches, to join you in your endeavor? Being memorable is important. This document gives the key tips to stand out in the world.

Use this guide to the basics of social media story creation and networking to understand how social media fits into your overall branding strategy—includes audience basics and easy exercises.

Google Analytics presentation in Google Sheets

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work.

This pledge is an aim to focus on the HOW not only the WHAT of the stories we may encounter – but maybe should not always tell – in the work we do.

Ethical Storytelling is a community of nonprofit practitioners & storytellers learning how to integrate a new standard of storytelling.

Great piece that explains how to avoid poverty porn–using images, language, etc. from the people we serve (usually poor black people) to raise money, etc. instead of responsible storytelling.

Article on Agora Pulse that explains why boosting Facebook posts is a bad idea

Our giving programs are most successful when we know how and why our donors give. But what are the best ways to collect and store these data in a way that is accessible, actionable, and cost-effective?

Follow these steps (and access resources) to add Google Analytics to your website.

A master lab worksheet on how to improve your pitch.

Before starting a campaign or media project, it’s important to understand who you’re targeting. For those at a loss who are your natural audience, surveying your donors helps you understand who’s interested in your work & why.

Composition & lighting are the fundamentals of photography. By learning a few simple techniques, you can make an okay picture even stronger & tell the story you want to tell. Please share this PDF with anyone in your organization who takes photographs of your work.

No one actually has time for stories anymore. And while you may have heard over and over again that you’ve got just 30 seconds to deliver your elevator pitch, the reality is that you have about one-fifth of that.

Sometimes an image or a news account of mass violence evokes public outcry.

Let's talk about how to build an ICP that will help your sales and marketing teams know who they should invest in and who's not worth their time.

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.

Explore how to build a social impact strategy, how to podcast, meet Boehm Media Fellows at Opportunity Collaboration, listen to dialogue between Funder and Founder, find out how to talk to impact investors at conferences, meet Jonathan Lewis, and explore Social Media Impact strategists

Edit your videos with this in-browser video editor for beginners. It has customizable features and will only cost $3 per video to produce.

Know when ‘world days’ are as these hashtags are usually popular for about 24-48 hours so planning a campaign, an article or even just a few posts on Twitter or Facebook around the subject have a greater chance at gaining traction with the right audiences. This is relevant and updated annually – revisit it each year as these days repeat themselves annually.

Learn from someone else’s experience in this personal account of organic social media growth, which might resonate with some of your frustrations. It focuses on the building of e-mail newsletters. This has a business focus but the ideas can be adapted.

Learn with Google through this comprehensive online course that will provide learning materials, tests and exams and give you a final ‘certificate’ to demonstrate your social media knowledge. Although that’s for show, the content is useful if you’re just getting started in the realm of digital as it’s suitable for complete beginners. It also assists with Google analytics and Google ad words.

Learn how to make visuals on more expansive software on a small budget and limited time. Canva has a free list of templates that you can edit/mold to your branding to create compelling visuals and animated gifs to make your social media content more likely to be engaged with. Very easy and you can share your work in progress with team mates for joint editing. Non-profits get the full version for free!

Plan how you will distribute for greater impact.

Review this example of award-winning social issue documentary campaign strategy.

A good impact distribution campaign starts with a brainstorming exercise and a strategic plan.These worksheets provide you the foundations for a successful and realistic campaign to have your stories reach your audiences where you will actually find them.

Gather insights in this assessment of Creative Media’s Social Impact with research, updates and suggestions.

Access this film resource, the Online Cinema Club features 12 outstanding works of Impact Cinema per year.

Learn media impact campaign best practices.

Gain insights with this personal account of impact storyteller/ explore the impacts of mainstream humanitarian filmmaking.

This is the advanced planning sheet to map out your campaign and strategy strategy. Start with the brainstorming Sheet (Impact Distribution Plan 1) and use this one afterwards.

This evaluation sheet is a version of the metrics developed by the intl. Social Impact Media Awards (SIMA) to find the world’s best social impact storytelling. You can utilize it to test if your media has what it takes to be considered best in class for social impact.

Begin to plan a communications strategy by tapping into news networks and newsworthy information connected to your organization.

Begin to plan a communications strategy by tapping into news networks and newsworthy information connected to your organization.

Reframing your challenges as "How Might We" questions helps generate creative solutions while keeping teams focused on the right problems to solve. Use these tips to create great challenge questions.

Glean insights into how to communicate clearly and avoid the jargon trap.

Review tips for how to write and place op ed articles as part of your communications strategy.

Learn about how to use social media on Udemy. There are a number of courses on everything from Instagram to Facebook, etc.

Google AdWords presentation in Google Slides

This post, published by the PR services company Cision, touches on the tenets of “Slow PR,” a PR approach that focuses on building relationships. It talks about some of the approaches I suggested during my clinic, like becoming an active audience member of the journalists you want to pitch. But it also goes beyond pitching and suggests how to personally meet and maintain contact with journalists.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

Leadership and management in international business come with inherent challenges and discomfort. Whether you’re an international executive or a student, developing a Global Mindset will help you thrive in global business and beyond.