Alexandra Suarez

Founder, Lateral Strategy

San Juan, Puerto Rico

Alexandra is Founder of Lateral Strategy, a human centric research, innovation, and strategy studio. She is also a Synecticsworld Community Partner, a core trainer and Board member at the Creative Education Foundation, and a Human Centric Design Trainer at Luma Institute.

Alexandra graduated Cornell University and pursued an MBA in Consumer Behavior from ESADE University in Barcelona. She has worked in Consumer Research, Strategic Account Planning and Advertising for over 15 years where she spent most of her time questioning irregularities, challenging people, connecting the dots and synthesizing information to inspire Creativity and stimulate the kind of action that allows businesses to grow and innovate.

“Working in innovation means that I have the power to influence and create a more positive future for others.”

Alexandra uses her creative multicultural background to bring the unconventional thinking, leadership and creativity that are always at the core of innovation. As a Brand Strategist, her job is to analyze and dissect issues from every angle to unearth the barriers the strategy needs to solve. As a Researcher and Advertising Strategist, her job is to conceptualize all the brand and consumer knowledge and synthetize it in a way that inspires action. All, while aligning and linking the consumer, the culture, and the brand seamlessly.

Alexandra is all about creativity with a purpose. She loves the mental process behind creative problem solving. It gives her a chance to exercise both her analytical and creative brains, to touch base with her broad library or random facts and to connect disparate ideas into innovative solutions. She is truly passionate and approaches every project with the desire to change the world.