PIERRE KATTAR
February 6, 2018
JENSINE LARSEN
February 6, 2018

Media Fellow Alumni: 2016

KATIE KEATING

Profession: Creative Director, Fancy

Based In: New York City, NY USA

Geographic Focus: Global

Areas of Expertise: Branding, writing, voice development

Websitefancyforgood.com

LinkedInlinkedin.com/in/katiekeating

Twitter: @whatwefancy

BIOGRAPHY

(All biographical info is from 2016. For latest bio, please visit Fellow’s website, LinkedIn, or other social media profiles).

Katie Keating has been building brands for over 20 years. From corporate giants like P&G, Delta Air Lines and L’Oréal to non-profits and independent upstarts like St. Boniface Haiti Foundation, Babo Botanicals and Midori & Friends, she has established and maintained brand equities, points of view and most important, brand voice.

Endlessly fascinated by what makes people and cultures tick, Katie studied anthropology and psychology at Kenyon College as well participated in academic and cultural exchange programs in Spain, France and Kenya. In advertising, her adventurous spirit has led her to clients down the block and across the oceans.

After years of working for some of the biggest and best global advertising agencies in New York, Katie and her creative director partner, Erica Horvath, founded Fancy LLC and took their experience with women, beauty and international brands and dedicated their business to advancing the lives of women and girls around the world.

Katie continues to believe that great work can do great things. And she views every assignment as an opportunity to change the world. One girl, one woman, one family at a time.