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Media Fellow Alumni: 2019-Global

Karla Ruiz Cofiño

Karla Ruiz Cofiño - Boehm Media Fellow

Title/Company: Digital Strategist & Social Media Specialist

Based In: Guatemala City

Geographic Focus: Global

Areas of Expertise: Social Media




(All biographical info is from 2019. For latest bio, please visit Fellow’s website, LinkedIn, or other social media profiles)

Digital Strategist & Social Media Specialist, Entrepreneur, International Speaker, Social Activist & Woman Advocate. Dedicated to help leaders connect with the world and use their influence to improve it!

  • Founder of the Program DIGITAL AWARENESS
  • Co-Founder of the Digital Agency MILKnCOOKIES
  • Social Media Consultant for the GLOBAL AMBASSADORS PROGRAM of Vital Voices & Bank of America
  • Founding Curator at GLOBAL SHAPERS GUATEMALA an initiative of the World Economic Forum
  • Founder of the Women Entrepreneurs Community – WED GT
  • Fellow of the Central America Leadership Initiative and member of the Aspen Global Leadership Network.

Karla Ruiz Cofiño connects people through technology. The Guatemalan entrepreneur helps individuals and companies navigate, contribute and participate in an increasingly borderless / digital world.

For the last 15 years, she has studied the impact technology has on the evolution of human beings, how this has affected the way we relate with each other and our behaviour as consumers. Karla has become an expert at leveraging digital technology to advance a company’s brand, revenue and bottom line, but she thinks that having a digital presence is about much more than just business.

Worried to see the gap between the common use of social media and the real world needs Karla developed her own curriculum with an innovative methodology on how to use digital media towards positive impact. It is called Digital Awareness Program. She equip people with the digital skills and knowledge they need to become active contributors to online communities, teaching them how to behave as positive Digital Citizens and inspire them to become Digital Leaders harnessing the power of Social Media and Digital Strategies for bettering the world!

Karla is using technology to inspire change, she is on a mission to recruit, inspire and empower people to become Digitally Aware, creating a future of interconnected global citizens aware of the power they have and know how to use it. She envisions a community of change makers connected through technology improving the world.

Because of her innovative work using social media for good, Karla has received numerous honors and awards, but for Karla, her most important achievement is her relationship with her husband Alex with whom she has two beautiful boys.

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