This video reminds you in a hilarious way to avoid jargon. Even everyday words like “community” or “systems” mean nothing if not translated. The best advice is to avoid jargon, use visual clear language, and probably avoid sitting in an interview chair across from Stephen Colbert!
2018 Boehm Media Resource
Session: Got Messages? Develop Your Organization’s Core Messages to Stand Out in the World
Recommended by: Carol Schadelbauer