Your organization has a clear understanding of your overarching goals and objectives, but you don’t yet have a tactical plan to make these come to life online. This handout provides case studies, checklists, frameworks and key definitions so you can think tactically about your social media presence, as well as a list of free tools and resources that you can use to identify, cultivate and engage with new and existing audiences.
2018 (Global) Boehm Media Resource
Session: Developing a Social Media Plan of Action
Recommended by: Erin Niimi Longhurst