This post, published by the PR services company Cision, touches on the tenets of “Slow PR,” a PR approach that focuses on building relationships. It talks about some of the approaches I suggested during my clinic, like becoming an active audience member of the journalists you want to pitch. But it also goes beyond pitching and suggests how to personally meet and maintain contact with journalists.
2018 Boehm Media Resource
Session: So You Want a New Website: When, Why, and How to Ramp Up Your Online Presence
Recommended by: Johnny Magdaleno