Know when ‘world days’ are as these hashtags are usually popular for about 24-48 hours so planning a campaign, an article or even just a few posts on Twitter or Facebook around the subject have a greater chance at gaining traction with the right audiences. This is relevant and updated annually – revisit it each year as these days repeat themselves annually.
2017 Boehm Media Resource
Session: No One Really Knows How to Use Social Media
Recommended by: Chiara Bullen